{"id":4170,"date":"2026-04-23T11:53:08","date_gmt":"2026-04-23T11:53:08","guid":{"rendered":"https:\/\/www.muscle-madness.co.uk\/store\/?post_type=product&p=4170"},"modified":"2026-04-23T12:49:58","modified_gmt":"2026-04-23T12:49:58","slug":"optimum-nutrition-gold-standard-100-whey-protein-powder-2-04kg-new-pack","status":"publish","type":"product","link":"https:\/\/www.muscle-madness.co.uk\/store\/product\/optimum-nutrition-gold-standard-100-whey-protein-powder-2-04kg-new-pack\/","title":{"rendered":"Optimum Nutrition Gold Standard 100% Whey Protein Powder 2.04kg NEW PACK"},"content":{"rendered":"
Gold Standard 100% Whey Protein Powder 2.04kg<\/h5>\n
\n
\n
\n
\n
    \n
  • Supports muscle growth and repair workout<\/li>\n
  • The world\u2019s #1 (bestselling) whey protein powder<\/li>\n
  • 24g of high-quality, fast-absorbing premium whey protein powder per serving, with Protein Isolate as the No.1 ingredient.<\/li>\n
  • Low in sugars and less than 120 calories<\/li>\n
  • 5.5g of BCAA in each serving<\/li>\n
  • Mix one scoop with water, milk or into your favourite smoothie<\/li>\n
  • Voted Best Protein Powder \u2013 Men’s Health Sport Nutrition Awards 2024<\/li>\n
  • Voted Best Protein Powder \u2013 Women’s Health Sport Nutrition Awards 2024<\/li>\n<\/ul>\n

    Whey protein is a high-quality, fast-absorbing protein derived from a dairy-based source, packed with essential amino acids. Protein supports lean muscle growth and repair. Contains 24 grams of premium whey protein per serving to support muscle growth and maintenance. Less than 120 calories per serving, making it suitable for various dietary goals. 5.5 grams of naturally occurring branched-chain amino acids (BCAAs) per serving, supporting muscle repair. Post-Workout: Take after exercise to kickstart muscle repair and hit your daily protein goals. Between Meals: Use as a snack to support muscle maintenance. Daily Nutrition: Incorporate into your diet to meet daily protein needs and fuel your active lifestyle.<\/p>\n

    Suggested Use:<\/strong><\/p>\n

    GOLD STANDARD 100% WHEY is best enjoyed first thing in the morning and\/or during the 30 minutes just before or immediately after training. Simply mix one rounded scoop (31 g )in 180-240 ml of cold water. You can also add a serving to smoothies, protein balls, muffins, porridge or other meals as another great way to get a protein hit in the kitchen..<\/p>\n

     <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Gold Standard 100% Whey Protein Powder 2.28kg<\/h5>\n
    \n
    \n
    \n
    \n
      \n
    • Supports muscle growth and repair workout<\/li>\n
    • The world\u2019s #1 (bestselling) whey protein powder<\/li>\n
    • 24g of high-quality, fast-absorbing premium whey protein powder per serving, with Protein Isolate as the No.1 ingredient.<\/li>\n
    • Low in sugars and less than 120 calories<\/li>\n
    • 5.5g of BCAA in each serving<\/li>\n
    • Mix one scoop with water, milk or into your favourite smoothie<\/li>\n
    • Voted Best Protein Powder \u2013 Men’s Health Sport Nutrition Awards 2024<\/li>\n
    • Voted Best Protein Powder \u2013 Women’s Health Sport Nutrition Awards 2024<\/li>\n<\/ul>\n
      CHOOSE FLAVOUR:<\/h5>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"featured_media":4182,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[154,595,80,87],"product_tag":[150,151,233,313,342,146],"class_list":{"0":"post-4170","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-brands","7":"product_cat-optimum_nutrition","8":"product_cat-proteins","9":"product_cat-supplements","10":"product_tag-amino-acid","11":"product_tag-creatine","12":"product_tag-health","13":"product_tag-muscle","14":"product_tag-protein","15":"product_tag-supplement","17":"first","18":"instock","19":"shipping-taxable","20":"purchasable","21":"product-type-variable"},"yoast_head":"\nOptimum Nutrition Gold Standard 100% Whey Protein Powder 2.04kg NEW PACK - Muscle and Madness Supplement Store<\/title>\n<meta name=\"description\" content=\"Gold Standard 100% Whey Protein Powder 2.04kg Supports muscle growth and repair workout The world\u2019s #1 (bestselling) whey protein powder 24g of high-quality, fast-absorbing premium whey protein powder per serving, with Protein Isolate as the No.1 ingredient. Low in sugars and less than 120 calories 5.5g of BCAA in each serving Mix one scoop with water, milk or into your favourite smoothie Voted Best Protein Powder \u2013 Men's Health Sport Nutrition Awards 2024 Voted Best Protein Powder \u2013 Women's Health Sport Nutrition Awards 2024 Whey protein is a high-quality, fast-absorbing protein derived from a dairy-based source, packed with essential amino acids. Protein supports lean muscle growth and repair. Contains 24 grams of premium whey protein per serving to support muscle growth and maintenance. Less than 120 calories per serving, making it suitable for various dietary goals. 5.5 grams of naturally occurring branched-chain amino acids (BCAAs) per serving, supporting muscle repair. Post-Workout: Take after exercise to kickstart muscle repair and hit your daily protein goals. Between Meals: Use as a snack to support muscle maintenance. Daily Nutrition: Incorporate into your diet to meet daily protein needs and fuel your active lifestyle. Suggested Use: GOLD STANDARD 100% WHEY is best enjoyed first thing in the morning and\/or during the 30 minutes just before or immediately after training. Simply mix one rounded scoop (31 g )in 180-240 ml of cold water. You can also add a serving to smoothies, protein balls, muffins, porridge or other meals as another great way to get a protein hit in the kitchen..\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.muscle-madness.co.uk\/store\/product\/optimum-nutrition-gold-standard-100-whey-protein-powder-2-04kg-new-pack\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimum Nutrition Gold Standard 100% Whey Protein Powder 2.04kg NEW PACK - Muscle and Madness Supplement Store\" \/>\n<meta property=\"og:description\" content=\"Gold Standard 100% Whey Protein Powder 2.04kg Supports muscle growth and repair workout The world\u2019s #1 (bestselling) whey protein powder 24g of high-quality, fast-absorbing premium whey protein powder per serving, with Protein Isolate as the No.1 ingredient. Low in sugars and less than 120 calories 5.5g of BCAA in each serving Mix one scoop with water, milk or into your favourite smoothie Voted Best Protein Powder \u2013 Men's Health Sport Nutrition Awards 2024 Voted Best Protein Powder \u2013 Women's Health Sport Nutrition Awards 2024 Whey protein is a high-quality, fast-absorbing protein derived from a dairy-based source, packed with essential amino acids. Protein supports lean muscle growth and repair. Contains 24 grams of premium whey protein per serving to support muscle growth and maintenance. Less than 120 calories per serving, making it suitable for various dietary goals. 5.5 grams of naturally occurring branched-chain amino acids (BCAAs) per serving, supporting muscle repair. Post-Workout: Take after exercise to kickstart muscle repair and hit your daily protein goals. Between Meals: Use as a snack to support muscle maintenance. Daily Nutrition: Incorporate into your diet to meet daily protein needs and fuel your active lifestyle. Suggested Use: GOLD STANDARD 100% WHEY is best enjoyed first thing in the morning and\/or during the 30 minutes just before or immediately after training. Simply mix one rounded scoop (31 g )in 180-240 ml of cold water. You can also add a serving to smoothies, protein balls, muffins, porridge or other meals as another great way to get a protein hit in the kitchen..\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.muscle-madness.co.uk\/store\/product\/optimum-nutrition-gold-standard-100-whey-protein-powder-2-04kg-new-pack\/\" \/>\n<meta property=\"og:site_name\" content=\"Muscle and Madness Supplement Store\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-23T12:49:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.muscle-madness.co.uk\/store\/wp-content\/uploads\/2026\/04\/Optimum-Nutrition-GOLD-STANDARD-100-WHEY-NEW-2.04kg-Vanilla-Ice-Cream.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.muscle-madness.co.uk\/store\/product\/optimum-nutrition-gold-standard-100-whey-protein-powder-2-04kg-new-pack\/\",\"url\":\"https:\/\/www.muscle-madness.co.uk\/store\/product\/optimum-nutrition-gold-standard-100-whey-protein-powder-2-04kg-new-pack\/\",\"name\":\"Optimum Nutrition Gold Standard 100% Whey Protein Powder 2.04kg NEW PACK - Muscle and Madness Supplement Store\",\"isPartOf\":{\"@id\":\"https:\/\/www.muscle-madness.co.uk\/store\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.muscle-madness.co.uk\/store\/product\/optimum-nutrition-gold-standard-100-whey-protein-powder-2-04kg-new-pack\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.muscle-madness.co.uk\/store\/product\/optimum-nutrition-gold-standard-100-whey-protein-powder-2-04kg-new-pack\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.muscle-madness.co.uk\/store\/wp-content\/uploads\/2026\/04\/Optimum-Nutrition-GOLD-STANDARD-100-WHEY-NEW-2.04kg-Vanilla-Ice-Cream.png\",\"datePublished\":\"2026-04-23T11:53:08+00:00\",\"dateModified\":\"2026-04-23T12:49:58+00:00\",\"description\":\"Gold Standard 100% Whey Protein Powder 2.04kg Supports muscle growth and repair workout The world\u2019s #1 (bestselling) whey protein powder 24g of high-quality, fast-absorbing premium whey protein powder per serving, with Protein Isolate as the No.1 ingredient. Low in sugars and less than 120 calories 5.5g of BCAA in each serving Mix one scoop with water, milk or into your favourite smoothie Voted Best Protein Powder \u2013 Men's Health Sport Nutrition Awards 2024 Voted Best Protein Powder \u2013 Women's Health Sport Nutrition Awards 2024 Whey protein is a high-quality, fast-absorbing protein derived from a dairy-based source, packed with essential amino acids. Protein supports lean muscle growth and repair. Contains 24 grams of premium whey protein per serving to support muscle growth and maintenance. Less than 120 calories per serving, making it suitable for various dietary goals. 5.5 grams of naturally occurring branched-chain amino acids (BCAAs) per serving, supporting muscle repair. Post-Workout: Take after exercise to kickstart muscle repair and hit your daily protein goals. Between Meals: Use as a snack to support muscle maintenance. Daily Nutrition: Incorporate into your diet to meet daily protein needs and fuel your active lifestyle. Suggested Use: GOLD STANDARD 100% WHEY is best enjoyed first thing in the morning and\/or during the 30 minutes just before or immediately after training. Simply mix one rounded scoop (31 g )in 180-240 ml of cold water. 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